News, trust, and “truthiness”!

While reading through a handful of my peers blogs it was clear to me that more than half of the blogs agreed that satirical news reportage is less reliable then your traditional six o’clock news channels may be. If this is the case then are these satirical channels like Rick Mercer and The Daily Show accurately depicting the news in today’s world, or is it all fake? This is the daunting argument that will be discussed in this blog.

The first blog that I stumbled upon shared her own personal experience with the Rick Mercer show and how she believes that it is a less reliable satirical news reporting but that it is a positive attribute to society, as it allows for the interpretation to be self discovered in a humorous way. Natalie states that satirical sources  “are useful sources of entertainment that provide relief and a sense of voice for viewers of the public sphere who choose to indulge in it’s content” ( Natalie is saying that there is no harm in these types of shows as they provide a comic relief for the audience who would rather have news discussed in a less formal way, in contrast to the more traditional methods. “I believe that satirical news is vital in society to keep a sort of ‘light hearted’ and easy-going feel for all of the chaos constantly being reported” (

Krista’s blog showed an interesting aspect of thought, and intellect. Through her blog she talked about how these types of shows like the Rick Mercer show and The Daily show all contribute positively to society as they show a new aspect of news, and learning. Krista explains how these are types of satirical shows, along with a form of culture jamming to create a balance in society, between the traditional type and the more non- traditional types, “in order to create a balanced society the news we are receiving must be depicted from all angles” (

The third and final blog by Deanna, states that these satirical shows help broaden the audience of people who want to know about the current events of today. These types of satirical shows open up the news world to a younger generation, who don’t necessarily want the traditional news, but want to still be informed “Young people want to learn about their world in a fun and entertaining way and want their attentions to be held” ( This Rick Mercer show and The Daily Show both help to prove that culture jamming, and satirical shows aren’t bad for society, but instead broaden the range of viewers, for a more diverse and modern type of news.

In contrast to these shows being a positive asset to society, although being less informative types of news, non-the-less it is still news that evokes more of an audience. This type of news could however be a viability of our contemporary public sphere, as this is not the most accurate type of news, and it does not appear on the TV as often as the traditional news sources. This could become a problem, as we as a society need a steady balance between the two types of satirical and traditional news sources. As both offer a positive attribute to society when together, but when apart both could be a detrimental factor, as it does not appeal to everyone, nor does it have the straight facts of the matter.




Is the fake news the real news?

Culture jamming is a mode of resistance to the norms and conventions of mass culture that exposes and opposes the media’s underlying power structures and ideological messages (Klein, 2000. P.213). Culture jamming takes place in all kinds of media, in advertising, in the news, political discourse and commercials. Culture jamming allows for the media to raise attention to the ongoing issues in society by adding a light hearted or comedic spin to it.

 I believe that the satirical news reporting shows such as The Daily Show, and Rick Mercer Reporter is a form of mainstream culture jamming as they both demonstrate the characteristics of culture jamming. Both of these shows conclude on present day issues that society is faced with along with tragedy stricken situation, but both shows involve a light hearted discussion followed by some jokes to go along with it. “Culture jamming techniques can also be used simply to be clever or funny, without a political or critical motive” (O’Shaughnessy & Stadler, 2010). This helps the audience stay engaged in the on going conversation, As well as staying tuned on that show.

 I believe that this type of reportage is a useful to the public sphere as it adds a dimension of news that would not be shown on the local news channel at six. It demonstrates the humanity inside the media, and how everything type of news can allow for another view, or shed of light on it. No matter the occasion culture jamming is a form of useful media in my opinion, it opens to a larger audience, as well as a more diverse one, allowing for many opinions and many different insights.

 In conclusion, I believe after reading chapter fourteen in the textbook ‘Media and Society’ that culture jamming is a vital aspect of the media today, as well as its importance in society. 

Demonstrable Demographics!

After looking through numerous blog posts that my fellow classmates posted, I came to the conclusion that many of them have the same common theme. That theme being manipulation, the ads that were chosen were all manipulated by the advertisers to get there message across. These ads included models being photo shopped, and how advertisers manipulate the images to look ‘prettier’ to the public’s eye. Along with the make up ads that make you think by wearing their product that you’ll become fabulous, and lastly by the manipulation of children believing they will live better by purchasing products.

The first ad I found was taken from, she showed an ad on models being photo shopped to become ‘prettier’ and more appealing to the public’s eye. This ad demonstrated the manipulation, which is put in place to show society how they should look or aspire to look, especially for young women. This ad is directed to the demographic of young women much like myself, this ad depicts the ‘perfect woman’  “…the media is manipulative and distorts women’s idea of their own image” ( This is a sad yet true statement as this ad is directed towards my demographic of young self-conscious woman and their bodies. This ad represents a fake ideological representation of what women in society should look like, rather than what we do look like. I feel as though these types of representations are inaccurate, because who should have the right to tell you whether or not you’re pretty by societies standards, and whether you fit into their mould or not.

The second ad that I found was taken from; this is a make up ad that manipulates the audience. The audience believes that by putting on this product (mascara) you will become fabulous because Halle Berry looks beautiful in it. This however is not the case as much as the ad says it is, this ad is construed and wants the women to purchase the product.  The ad agency believes that by having bright colors, and a recognizable iconic women on the cover that people will play into this scheme that this product really can make them look and feel fabulous. “Revlon is promising that users will be fabulous if we wear this mascara. Implying that we are not fabulous before, and we can only achieve being fabulous, while wearing their product” ( This ad is generalized towards my ideology of being a female; only females would want to wear this product to feel better about themselves. My demographic is presented as being naive and desperate, that all women are unhappy with how they look and want to look even more fabulous then what their natural beauty bestows on them, because being more like Halle Berry will make us feel better about ourselves. I feel as though these representations are completely wrong, that not every woman is longing to look more like Halle Berry and not every woman us unhappy with the way that they look.

The third and final ad in which I found was taken off of, Chloe’s ad depicts two slogans by the same cola company over the years. The one older slogan talks about drinking cola at a young age “For a better start in life, start cola earlier”, and then the ad from present day shows a child being happy while drinking cola. This poor representation is a common tactic in the marketing and advertising world, praying on the young children who believe everything they see or hear “it is never to early to start being a good consumer. To not just buy something because someone else tells you that it is good for you” ( My demographic is presented as being a naive innocent child, not knowing the bad vs. the good in the world; my demographic is seen as being an easy target for marketing tactics because they are so believable. Unfortunately I do feel as those these representations are accurate, as for the most part adolescents believe a lot of hat they hear, and see because we don’t have the life experiences like our elders. However, I do not believe it is morally correct for advertisers to pray on these childhood qualities in order to make a profit.

            In conclusion, advertisement agencies are very resourceful and tactical in their scheme; they want the consumers to really play into their advertisements. That is what makes a good ad, but whether this is morally correct or not, it is unfortunate that the consumers are the victim’s in these circumstances. 

What the Hail?

      After reading chapter 12 from the textbook Media and Society Fifth Edition I have come to the conclusion that advertisements have a deeper meaning than I had ever thought before. The chapter discussed the differences between demographics and ideologies, which are represented in various ads in society.

 The ad in which I was captured by was a Diet Coke ad by Coca Cola, this ad depicted a bottle of Diet Coke with the label falling off of it and sitting at the bottom of the bottle, this representing little to no calories. This is an ad in which I felt was directed to my demographic of women. “Gender is central to identity, and gender socialization is one of the earliest processes of interpellation”. [1] As I am a young women in society this relates to my gender and age,  along with many other women out there who are still uncomfortable with body and self-conscious about their weight. Due to the simplistic message of the ad it can be believed by many that this is in fact true, that if you consume Diet Coke you will start to see changes in your body shape and wieghtloss. This interpellation can correspond with mine as well as other women’s lifestyles in society as this ad plays on our insecurities and desires.

This ad is appealing to someone like me because it sends the message that by drinking Diet Coke you will not gain weight, you will potentially loose weight and go down a pants size or two. The strategies, which were used in this ad, were strategies such as persuasion and manipulation, as it tries to manipulate you into thinking something that you would not of otherwise thought. This ad gives off the impression that Diet Coke will make you skinny, and that it is a drink that will help you loose weight. This ad demonstrates this message in a strong and strategic way as it plays of the vulnerabilities tat most women posses, that they need to lose weight, and by what better way of doing so then indulging in a delicious drink such as Diet Coke. The media has a way of identifying with us on a personal level “the way the address us their modes of address, constantly interpellates us” [2]. I feel as though this ad plays well into my beliefs and norms about my life, along with thousands of other young woman in my shoes as it appeals to our vulnerabilities and insecurities, which attracts our attention. In conclusion, this ad plays off of the norms and vulnerabilities of women in society and does an excellent job of persuading people like myself into thinking that Diet Coke is a good solution to loosing weight.

[1] Shaughnessy, M., & Stadler, J. (2008). Making Sense: Discourse and Ideologies Found?. Media & society (4th ed., p. 185). South Melbourne, Vic.: Oxford University Press.

[2] Shaughnessy, M., & Stadler, J. (2008). Making Sense: Discourse and Ideologies Found?. Media & society (4th ed., p. 186). South Melbourne, Vic.: Oxford University Press.

Wanted: The media that we need

           After reading through and picking away at my fellow classmates blogs I to stand by my first statement in saying that we get the media in which we want. I still strongly believe this as the media plays into our likes, dislikes and cultural norms, as well as highlights extreme cases of them. I believe that the media better informs us of our society trends, norms and values as well as highlighting those individuals who do not share the same views, such as extremists, some celebrities and their outbursts.

Reading through Haley’s blog I came across an interesting statement that I agree with, “From the beginning development of media and entertainment, media has slowly manipulated society into perceiving the world differently. As a society, we learn to listen and become influenced by what we hear or see through advertisements, magazines, reality tv, news channels etc” ( Here Hayley discusses about the media effecting so many portions of our everyday life, through advertisements, marketing schemes, and television and even on the news. The commonalities in all of this is that media does in fact give us a better understanding about what is going on in our world around us, the media informs us in ways no other information source could, it gives us the latest and the most outrageous news that there is and is usually the first to report it.

 Another strong argument was made by Sarah stating that we do in fact receive the media in which we want because of the medias ever longing desire to please the target audience, “Nowadays there are thousands of media choices that we can make; there are hundreds of channels on our TVs and radios, and hundreds of different magazines and newspapers that we can choose from. This means that media producers have to provide media that is wanted by their target audience in the general public” ( With the vast array of media sources it is nearly impossible not to hear the news, or to watch TV as all of this is in fact the media reaching out to the general public and trying to please them. The media is an easy resource to get ahold of as it is controlled by so many different people, sources and viewers on many different devices, it is almost impossible not to be effected by the media in society.

 Finally Norma concluded my research with her personal thoughts and views on the media around us. Norma mentioned how not all of the media in which we read is true, but yet that is the risk you take when looking at media outlets, but she too agrees that the media is a easy outlet to find and to use. She notes in her blog about the media being everywhere “If we hear of something happening in the world, it is faster and easier to find a social media outlet to get the information we are searching for” ( I thoroughly believe that the media is everywhere, and is probably one of the easiest things in our life to access, its there at a click of a button and can tell you all about the current politics, phenomena’s and latest gossip going on world wide.

 In conclusion, I believe that the media is everywhere and that we receive the media in which we get, not knowing where it comes from that is the risk we as viewers and members of society take while accessing this information. As well as getting the media in which we want, it is easy to get ahold of, anyone in the world is capable to some degree to access the media around them, it may be one of the easier sources to discover in the world. 

The Media We Want?

         This week’s blog post took a lot of thinking; it made me think of how the media surrounds me and how it impacts my life, and the rest of society. I came to the conclusion that we as a society want the media in which we get, I believe this because of how the media plays into our society’s wants and needs, its trends and its faults. The media surrounds us, and is entirely based off of the societies behavior. The media gives society what it wants, and that is why I believe that society gets the media in which it craves. There are different approaches to media, one of which I thought suited this theory was the Frankfurt School approach,. This approach is a Marxist inspired approach which emphasis on the way media functions, “As Marxists, they stressed the way the media functioned to subordinate the working classes and how that were determined by economic interests… they defined the popular media in… a consciousness industry”[1]. The Frankfurt School approach demonstrates how the media is based off of events in society, events in which we create as a society. The media also plays into the lives of the everyday ‘average Joe’ this furthering my point of view on; we want the media in which we receive. Effects research is also a approach in order to decipher media, it was developed by sociologists who were interested in trying to measure the extensive effects of media. However, it is difficult to measure the effects of media as they are un-measurable, “it is not possible to measure direct effects of media because media is a infinitely complex chain of casual factors such as the audience members, social class, education, and experiences”[2]. Although media is un-measurable it no doubt effects these such things like, the audience, social classes and personal experiences, it is for this reason that I believe we receive the media in which we want to receive. Seeing as though the media is a complex chain of events, and fads it is undoubtedly effected by the audience and society members who wish to participate in it.

[1] Shaughnessy, M., & Stadler, J. (2008). Media Studies . Media & society (5th ed., p. 19). South Melbourne, Vic.: Oxford University Press.

[2] Shaughnessy, M., & Stadler, J. (2008). Media Studies . Media & society (5th ed., p. 19). South Melbourne, Vic.: Oxford University Press.

1F25 Blog Response 1: Media Impact on Others

After reading through my fellow classmates posts, I have come to the conclusion that the media has an absolute impact on the lives of people in society. The common thread and theme throughout every post I read was that the media has an impact on all of our lives, through televisions, electronic devices, the Internet, and magazines and newspaper articles. The media surrounds society and leaves little room for personal opinions and thoughts; this is due to the medias immense impact on our decisions and life choices. “The most popular sources of information are the most corrupt. In turn, the information presented is biased and we create opinions based on the opinions of the media” ( This expresses how the media forms our opinions and is a biased source to be basing our lives off of, whether or not we agree with the media or not it has an influential position in our lives. The media has such a vast importance and role in our lives that we tend to base major moments in our lives after them, and we choose to aspire to act like certain individuals in the media because that’s all that’s portrayed to us. “I believe that celebrities are a product of the media. Without the entertainment shows, the paparazzi taking shots of them every time they are in public, or commercials advertising their movie/ TV show/album they wouldn’t be known” ( This depicts the central realization of where the media comes into effect and how it effects our lives, without some of the key factors which play into the media such as the paparazzi and other forms of mass media we would not know what to do with ourselves.  The media takes many forms and can have control on our lives in many different ways. The majority of people from the age of thirteen to fifty years old have a form of mass media such as Facebook or Twitter, and many people rely on these tools to get through the day, “Mass media has a strong influence and impact towards our lives to the point where some of us can’t go a day without checking on their social media (i.e. Facebook, twitter, etc.), listening to the radio, browsing the web, or watching television”( People now a day’s rely on these forms of media to talk to family, friends and to stay updated with all of the latest news and trends in culture. For all of these examples, my fellow classmates and I share the same understanding and belief that the media does play a huge role in our lives and that we are effected by what the media portrays, and by the sources of media. However, others in the class feel that the media does play a substantial role in our lives, but that this is a good thing, that the media keeps us up to date in what is going on around the world. “The media is a useful doorway to figuring out what is happening on other parts of the world and how these events will influence yourself sitting at home” (  This is a valid point, and it is interesting to hear a different side of the argument whether or not the media affects our personal views, and if it is in a positive or negative way. The common thread that ties all of these points together is they thematically tie to the media, and how it affects our worldviews and really contributes to our personal thoughts and interpretations. 

1F25 Post 1: Media Impact

How significant do I think the impact of the mass media is on my life and how it affects my worldviews? Well, I think the mass media has a large effect on everyone as a whole in society, because the media is everywhere, it surrounds us, society is based off of it and most importantly the media has a tremendous say about each person individually. The media tells society, what to wear, how to style your hair, how to act, how not to act and who to be like. Media has such a vast and important role in society because the media is the society.


Take Miley Cyrus for instance, good or bad she is all over the news. Her raunchy performances get her the ratings she wants, get her the publicity that she desires and brings in the money she was desperately hoping for. Her new song ‘Wrecking Ball’ is a song about how she feels empty and naked now that her Fiancée Liam left her… how I know this, the media of course. But no matter how much people talk about the video negatively people are still talking about it, their still watching the video and they’re essentially making her rich. Essentially this 20 year old makes her millions and breaks the record on YouTube because of her ‘poor’ behavior and because of all of the media coverage.


How this affects my life and worldviews, you ask? Well as Miley Cyrus is a lot of things she is also an iconic figure in the media, along with dozens of other beautiful size 0 women in the media. As an 18-year-old girl from a small town, I am not the most confident person, I would not ride a wrecking ball naked for millions to look at… but I am also not a size 0. My size 8 figure is not presented in the media, and those who are a size 8 are constantly being judged and ridiculed by the media as being ‘fat’, or to be ‘not taking care of themselves’, and being ‘unhealthy’. As a young woman, I am immediately effected by the media, girls not only myself will second guess their beauty, want to go on a diet or get extensions just so that they can look like Miley Cyrus or Katy Perry and Selena Gomez. All of which are beautiful women, but they are also being presented, as this is the only kind of beautiful.


My answer to the ever-daunting question of: does the media have an impact on yourself and your worldviews. My answer is, of course it does. When the media is everywhere showing how everyone must act, or look like it tends to make a direct impact on your personal life and how you see yourself.